Irasun is designed not to follow typical atmosphere of bookstores with the motif of ‘library in house’. The lounge chair and wall system of Poul Cadovius seem like the warmth of Scandinavian bookstore is brought here. In addition, Louis Poulsen’s PH5 and indirect lighting from the floor stand PH80 help the photo book get more visually focused. There are a variety of photo books at Irasun from the first editions and rare books that stopped publishing to newly published books. You can open and see all the books in Irasun. It carefully selects the collections considering each of them as a piece of art, not just a stack of photo books. Irasun organizes book talk event once a month with a photo book that is important in history of photography in order to deliver the value of photo books.